Every so often I come across a memento of one of our old products, a newspaper clipping, at one point even doing my VAT return or the end of year accounts would bring back a pang of nostalgia to the heady, chocolate fuelled days when we first started. My team know all too well just how emotional and quite sentimental I get, they started taking bets each Christmas about how long it will take me to well up! I'm definitely a hoarder, I don't throw anything out unless I really have to, nearly everything has the potential to be recycled into something new, you never know when we might really need it. So parting with something that has been with us for so long, which has been a fundamental image and foundation of our identity has been a very challenging experience.
This week sees us changing our York Cocoa House logo, and I will be the first to admit it's not been an easy experience! It was mid October 2011, I'd met with 2 designers who were keen to develop their branding careers, I'd agreed to the lease on 3 Blake Street and was anxiously waiting for the legal work to come together to open before Christmas, it seemed to stall and take forever, and I wasn't entirely convinced it was really going to happen so was trying not to commit much money to it unless I had the firm go ahead. I had been looking for somewhere for so long, I was certain this place would fall through as well, or something wouldn't be right enough, but it started to emerge that it really was going to happen and I needed a logo at the very least. I had a really clear idea about what I wanted, I just had no idea how to communicate it. Having just found a collection of those original designs its fascinating to see the evolution of our ideas and vision as it was back then. It had to be elegant, a reflection of the historic significance of York and its Chocolate industry, be reflective and respectful of an era when York's manufacturing was a scene of splendour. The first few designs were not going in the right direction, my instructions went back - more cursive, more elegant, more alive, less dense, bigger roses.
Our final design served us well over the last 6 years. We never used the 2 tones of the brown and green, mostly because I ended up creating design material myself when resources got tight and we had to put up with my limited design skills to see us through.
Back then our values where very much intertwined with my own identity and the story I wanted to be able to tell, York is a city of immense chocolate heritage with thousands of stories to tell. Those values still ring true today, and continue to be at the heart of our passion and business, however we now must look to the future. There are now many exciting chocolate offerings around the city that can tell you the story and celebrate York's chocolate heritage, with that story now in safe hands, we want to be able to look to the future of the industry that has inspired us and ensure that York can be part of shaping that future.
The team at Lazenby Brown have been supporting us with our design work for the last 4 years, it was clear my limited design skills would not get us very far, so needed to put the brand and vision into the safe hands of a very talented design team I had the pleasure of working with on a number of occasions. Mat and Gary are more than just a design team, they have the ability to visualise, articulate and create the very essence of an identity. I asked them for their help and they asked me to trust them. With their help and support they took us on a journey, identifying what was really at the heart of our chocolate making vision and ambition.
It's been a very existential process that has enabled us to become stronger as a team because of it. It's taken my little idea of creating a chocolate factory into a real, tangible story that we can share with our customers. It's been interesting, fascinating, reflective and inspiring. It's liberated us from a brand logo that appeared on products, on our windows and our walls and helping us transform into something that can now explore all the avenues and directions that chocolate and cocoa can take us.
I still adore our original design and will look at it so fondly for it created our identity and told our story, but now it is time to move forward onto our next chocolate making adventure and prepare for our story to be able to be told across more locations, products and experiences.
I love what Lazenby Brown have created, and even more so for the journey it has taken us through, it puts the 2 most important essences of our brand - York and Cocoa, symbolised by the pod and the Yorkshire Rose at the heart of our identity. This week it will start to adorn our windows, our products, our website, your gifts this Christmas and our new York Cocoa Works site at 10 Castlegate.
Our new chapter is coming, we hope you will join us as York Cocoa House & York Cocoa Works bring real, fine chocolate making back to York.
Our Christmas Chocolate Collection is coming back and are available to order online for dispatch from Friday 24th November for Christmas dates.
This year we're delighted to be sharing with you a selection of chocolates that are hand crafted all from our own chocolate, made from cacao from Tumaco, Meta, Huila & Arauquita regions of Colombia.
Over the past few months we've been exploring the flavours of the cacao and the chocolate we've been crafting and sharing those with customers and visitors throughout the summer. With a rich, red berry fruit flavour we knew the Tumaco would make the perfect combination for our Sloe Port Chocolate Truffles, while the baked spice flavour of the Meta makes the ideal combination with our traditional Gingerbread recipe.
So this year we'll still be offering our traditional Christmas flavours, however we're really proud to now be making unique and distinctive chocolate from cacao we're pleased to be able to share with you.
Discover more and order your own Christmas Chocolate Collection online now - https://www.yorkcocoahouse.co.uk/collections/christmas-chocolate-gifts/products/christmas-chocolate-collection
We can hardly believe it! We're coming up for our 6th birthday!
How can it seem such a long time yet so quick? I think actually we say the same every year! Well 6 years ago our lovely landlord took a gamble on a very enthusiastic chocolate lover, entrusting us with a beautiful building that we have treasured ever since. Those who have been part of our journey from the beginning might know the story already. We were given 24 hours to decide before it was to be offered to everyone else, so with a very deep breath I begged Michelle to give up her job at a very prominent tea room in the city and come on this crazy roller coaster of a journey with me.
So with a set of keys, a ridiculously small business loan, a lot of naivety and boundless enthusiasm we set about opening York Cocoa House. We had 3 weeks to open for Christmas and try and make enough money to keep going. It's probably just as well we were as naive as we were, had we known what would be in store we would never have done it, on reflection though, if I could have told my younger self the people we would have met, the opportunities we would have ahead or that now, 6 years later we're on course to open a real chocolate factory I would never have believed myself!
Thank you for your ongoing support and custom, and particularly those who have joined us with your investment into our chocolate making vision! Here's to the next year for all of us! We can't wait to share 2018 with you!
The last few weeks have all been about the cacao. The raw little beans that magically transform into the chocolate that we love!
Our journey and adventure into chocolate making has been an interesting and long one, at times tedious and unnecessarily slow and at others overwhelming in choices, ideas and opportunities. My first ambition to make chocolate was inspired by a school girl in the US called Amy, at aged 9 she had assembled rudimentary domestic items in her own home to learn how to create chocolate from scratch. Amy experienced some of the same things I have heard along the way - that basically it's not possible without a large factory and expensive equipment. With a large factory on our door step and mentalities that have been doing it the same way for so long, like us, Amy experienced a lot of resistance to her idea, until she found encouraging friends to support her project, the product she created finally proved that it could be done. While it can be done, its not to necessarily say that its easy to do, and that's where my own determined journey started, reading, listening, learning, playing and finding a way to do it anyway.
One of the biggest challenges then and still today is connecting in with a supply chain that is so entrenched in the way its always been done it creates barriers to entry prohibitive to an aspiring chocolate maker just starting out and learning their craft. But what is exciting is that since Amy started out on her journey over 15 years ago, and I became inspired by her 9 years ago - is the rest of the world and an emerging sector of the chocolate industry has realised it's not such a stupid idea anymore.
So, as I said, the last few weeks have all been about the cacao. From working with samples at the London Chocolate Show, presenting the International Chocolate Awards, studying with the Fine Chocolate and Cacao Institute, celebrating with our farmers at the International Cocoa Awards in Paris and then confirming our cacao orders with our Colombian cacao partners. It's been a busy few weeks!
One particular highlight was to have the opportunity to learn from Chloe Doutre-Roussell, the former chocolate buyer at Fortnum & Mason, whose book - "The Connoisseurs Guide To Chocolate" can be blamed for introducing me to Amy's story and the very idea of a chocolate expert. Having received Chloe's book as a present for Christmas in 2008 I proclaimed in the New Year that my resolution would be to become a chocolate expert just like Chloe! Everyone thought it was a joke, a fantastical job that couldn't possibly exist. So, to have the opportunity to work with Chloe has been beyond exciting, it was a long ambition coming full circle.
Our key objective these last few weeks was to get a thorough understanding of cacao, what quality must look like, what volumes we need, what flavours we are looking for, what impact we want to make and who we want to work with.
Our vision remains as it was from the outset - we aspire to create shorter, more connected and valued supply chains. Our ambition is not to own cacao farms, it is to work more directly and with more impact with those that do, valuing their expertise and hard work in cultivating the essential material of our chocolate. It is important to recognise that there are some links in the chain that are valuable, part of our journey is to understand where value needs to be added and where a challenge or an opportunity presents itself and what we need to do to overcome these.
The reality is there are an increasing number of cacao farmers, traders and operators wanting to bring a product to market where the crop and their work is valued. When the current price of cacao at the farm gates is at a depressing low, who can blame them. It doesn't all have certificates or qualifications, it's not all of a "fine" standard, or originating from a country with "fine" designation. The truth and reality of cacao is that it's messy, it's temperamental, it's beautiful and it embodies so many elements of humanity in a process evolved and been developed by an innovative chain that transcends countries, continents, civilisations and communities.
Over the coming months we must start making our commitments to cacao. Which trader, which country, which region, which farmer, community, variety, harvest, volume, what impact and at what cost. I am very appreciative of the organisations that have been supporting us on our journey so far with knowledge, insights, cacao and the sharing of their network.
The one thing we do know from our learning the last few weeks is that it will continue to be a long learning process, I have now come to understand that it might always be so. Our best approach is to always keep an open mind with open discourse and an open approach to our stakeholders from across the spectrum. I would appreciate and welcome your thoughts, perspective and ideas as this week we learn and start making the necessary decisions.
Reservations can be made online for groups of up to 10 people in size by selecting the date and time you would like to join us from our usual Thursday, Friday & Saturday evenings. We're also offering exclusive dining celebrations for parties of up to 25 throughout the festive season.
We're looking forward to seeing you and being able to share some very imaginative chocolate combinations. As always, we're happy to cater for a broad range of guests with special dietary requirements, please do not hesitate to contact the team if we can be of any further assistance.
Book your Christmas Chocolate Dining Evening with the team online here https://www.yorkcocoahouse.co.uk/collections/christmas-chocolate-dining
We're sharing our plans to bring fine chocolate making back to York with our vision for York Cocoa Works. We're creating a chocolate production, education and development centre at 10 Castlegate and we're inviting you to join us to be part of the next stage of our chocolate making adventure!
We're now live on crowdcube and looking to our community of chocolate lovers to have the opportunity to join us on this next stage of the journey.
I have just seen how long it has taken us to update the website and share any of our latest news, it's mostly because we've been squirrelling away working to make our vision happen. We've had little snippets but wanted to get things in place first.
I'm really excited to share with you our plans to bring fine chocolate making back to York. We have just collected the keys this last week for our new property at 10 Castlegate where we will be creating York Cocoa Works. It will be a chocolate production, education and development centre in the heart of York, just yards from the spot where Henry Isaac Rowntree started his Cocoa, Chocolate and Chicory business in the old Tuke store.
Over the last 3 years we've been trialling recipes, ingredients and equipment and have met so many amazing chocolate lovers and experts who have helped us on our journey. Your input has helped us craft our vision and plan to create outstanding chocolate from fabulous cacao.
We have lots of work to do still, and the team need to get on site to complete the fit-out. We hope this will be starting in September ready for us to be open in January 2018, just after Christmas.
In the meantime you'll see some changes to our brand and products as we continue on this journey. I'd love your input and to involve you in the process, particularly in tasting our chocolate as we get the hang of our ingredients and equipment over the coming months and respond to the flavours of the latest cacao harvests coming from our friends in Colombia, Peru and Uganda.
I've been wanting to share this for such a long time, there's just been so much work to do, and there is still to come, but I can't wait to tell you more. You can keep updated with the project by signing up here or visit the York Cocoa Works website and discover how you can be involved by joining us at our forthcoming Discovery Events.
Before you go and discover more about our plans I'd like to just say thank you, it's been an amazing 6 years at the York Cocoa House, our plans and our vision has been entirely shaped by our community, our customers and an amazing team of chocolate lovers who have joined us. We would not be able to embark on this next phase without your feedback, support and custom, I hope you will continue to join us and be part of the next 6 years of chocolate making.
Many, many thanks
Learn more about the project at www.yorkcocoaworks.com